Secrets of SEO

search engine optimization

SEO refer to Search Engine Optimization. It is a technique of improving the visibility of a website on search engine result pages. It is basically a quality control for websites.  Optimizing a site include editing its data, HTML and coding to increase its relevance to specific search term. SEO Promote a website to increase backlinks and inbound links. SEO service providers companies provide packages and options for search engine optimization, including one-time fees or monthly subscriptions for small sites for ongoing SEO support.

What is SEO (Search Engine Optimization) Ranking ?

When you search a keyword in a search engine, it shows thousands of results fetched from its database. If it displays your web page on the top position, then the rank of your web page will be number 1 and it will be assumed as the highest rank. SEO is the process to achieve a high rank of your website in search engine results.

Search Engine Optimization is simply divided down into two areas:

  1. On-page Optimization: It refers to elements which combine a web page, such as HTML code, Keywords tags, headings, text and images.
  2. Off-page optimization: It refers to the links of the website site which is being optimized. It increasing link popularity by search engine.
Types of SEO
  1. White Hat SEO
  2. Black Hat SEO

White Hat SEO: White Hat SEO refers to methods, strategies and techniques that improve search performance on a search engine results page by Making your site easy to navigate and maintaining the integrity of your website. White hat SEO techniques recommend good design. White Hat SEO is more frequently used as Ethical SEO .an ethical SEO make a long-term investment on website. Most of the search engines use program called spiders to search the Web. The spider programs read Web pages and rank them according to the terms. White hat SEO does not involve any duplicity and follow search engine’s guidelines and display good quality of the web pages and ensure that web page is created only for the users not for the SEO.

White Hat SEO Techniques:

  • High Quality Content Development
  • Website HTML Optimization
  • Website HTML Restructuring
  • Link acquisition Campaigns
  • Manual Research
  • Outreach

Black Hat SEO: it is just a dark side of a search engine is also refer as spamdexing. Spamdexing is a combination of two words “spam” and “indexing”. Spamdexers use a number of techniques to make websites displayed in the first two pages of search result. Black hat SEO increase website ranking by violates search engine terms and conditions.

Black Hat SEO Techniques:

  •  Article Spinning
  • Black hat SEO techniques:
  • Link Spam
  • Keyword Stuffing
  • Cloaking
  • Hidden Text
  • Link Manipulation
  • Hidden Links

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