PPC Advertising Google Adwords

PPC Advertising Google Adwords

Course Name :
PPC Advertising Google Adwords

Duration :
15 Days

Classes Options :
Regular Mon to Fri
Weekend Sat & Sunday
Alternate MWF / TTS

About PPC Advertising Google Adwords

Bapu Graphics Multimedia Institute offering to Learn PPC Advertising Google Adwords Course in Rohini, Pitampura and Rithala near Rithala Metro Station for the person who wants to earn online by their website. Pay-per-click (PPC) marketing is really advertising over the internet where in promoters pay the distributer when their advertisement is clicked by the gathering of people. It is otherwise called cost per click marketing. Fundamentally, in PPC marketing your promotions are appeared on different websites and if the client clicks on it the sponsor needs to pay settled rate for every click.

The essential thought behind it is to drive increasingly movement to your website and produce more leads changing over them into deals in the long run. It is certainly a mind boggling device for advertisers who will contribute and get a decent movement to their website prompting to deals.

Course Description

Learn PPC Advertising Google Adwords Course at Bapu Graphics Multimedia Institute in the intricate details of PPC (pay-per-click) and digital marketing. This complete course covers all that you have to think about Google Adwords and Facebook Ads.

As a reward, we'll cover Google Analytics essentials and additionally intense Google Analytics reports. We'll additionally see how to setup and run an A/B test (with a reasonable speculation) utilizing optimizable.

On the off chance that you have a site or maintain your business on the web, we are going to peruse your brain: You need more individuals to visit your website, more individuals to like your stuff, and more individuals to purchase from you.

You are Going to Learn About:

  • Keywords: Learn the diverse watchword coordinate sorts and how to best utilize them
  • Increasing CTR: Learn how to expand your click-through-rate (CTR) with advertisement augmentations and element watchword addition
  • Getting deals from Facebook: Learn how to utilize Facebook to drive deals, not likes or other vanity measurements
  • Google Analytics: How to draw significant reports once a day and how to apply them to your marketing
  • Remarketing: How to setup and utilize remarketing effort, which regularly have the most elevated ROI
  •  From scratch: How to make AdWords crusades and Facebook battles sans preparation
  • Tons and tons more: With more than 40+ lessons, you'll figure out how to begin utilizing paid marketing for your business promptly

Who can join us?

Any person who has basic knowledge of computer and internet can join this PPC Advertising Google Adwords Course

What you will learn?

  • PPC Marketing (Pay-Per-Click)
  • Google Adwords and dispatch your first crusade
  • Facebook Ads and dispatch your first crusade
  • Derive bits of knowledge and upgrade your PPC campaings by utilizing Google Analytics
  • Increase your transformation rates by running A/B tests

Course Outline/Syllabus

  • About the class and educator
  • Quick class review + Introduction to SEM (Search Engine Marketing)
  • Learning Google Adwords From Scratch
  • The presentation
  • Introduction to Adwords
  • Keyword Match Types
  • The Importance of Ad Relevancy
  • Relevant Landing Pages FTW
  • Demo: Landing Pages in the Wild
  • Adwords Account Structure
  • Troubleshooting Your Campaign
  • Creating a Campaign
  • Keyword Strategy and Tools
  • Google Keyword Planner
  • Google Analytics and Adwords
  • It's All About Quality Score
  • Increase Your CTR with Ad Extensions
  • Go Faster with The Adwords Editor
  • From Zero-to-Live: Creating Your First Adwords Campaign
  • Let's Start a New Campaign
  • Keyword Research: Getting Keyword Ideas From Your Site 
  •  Keyword Research: Getting Keywords Ideas from Other Keywords
  • Creating Keyword Buckets
  • Creating Keyword Buckets Part II
  • Competitive Research
  • Bulk Uploading Keywords
  • Bulk Uploading Ads
  • Creating Campaign Sitelinks
  • Using Dynamic Keyword Insertion
  • Tracking Conversions Inside Adwords
  • Campaign Settings Via The Interface
  • Campaign Settings Via The Editor 
  • Getting Started with Remarketing
  • Adding Your Remarketing Tag 
  • Creating Your First Remarketing Campaign
  • Reporting: Search Query Report
  • Advanced Adwords Reports
  • Advanced Adwords Reports Part II - Ad Serving Reports
  • Learning Facebook Paid Marketing From Scratch
  • Introduction to Facebook Ads
  • How Facebook Advertising Works
  • Creating a Page Post Link Ad
  • Facebook Campaign Structure
  • Creating Your First Facebook Campaign
  • Custom Audiences on Facebook
  • Facebook Power Editor
  • Bonus: Google Analytics
  • Introduction to Google Analytics 
  • Advanced Google Analytics Reports
  • Bonus: A/B Testing
  • Introduction to A/B Testing
  • An Overview of Optimizely
  • Analyzing Your A/B Test 

 

Working hours

 

Day Timing
Monday To Friday 8:00 Am To 8:00Pm
Saturday & Sunday 8:00 Am To 5:00Pm
 
 

Contact Information
ADDRESS: 263, First Floor
Pocket H-17, Sector 7
Rohini, Delhi - 110085
Near Rohini West Metro Station
Opposite Metro Pillar No. 425

Email: bapugraphicsindia@gmail.com
Mobile: 9891222738

Copyright © 2014 Bapu Graphics, All Right Reserved.