About Google Analytics: It is a web analytics service offered by Google that tracks and reports website traffic. and A free and easy way to track and analyze your website’s visitors is through Google Analytics. No matter how many visitors your website receives every month, if you don’t know anything about them, the visitors are almost meaningless. In addition to providing robust web analytics and reporting tools, Google Analytics can also help you convert visitors into customers.
How Does Google Analytics Work?
Using Google Analytics can help you gain valuable insight into your customers’ behavior. Google Analytics is a useful tool for many reasons.
- Analyze the performance of your website
- Separate users into segments
- Optimize website pages to boost conversions
- Evaluate your marketing efforts
Set up a Google Analytics account and add a tracking code
The first thing you’ll need to do is create an Analytics account and add a tracking code to your website.
Through these cookies, Google Analytics will be able to understand how your visitors behave on your website and then display a variety of reports based on this information.
There are many reporting options in Google Analytics:
In the real-time report, you can see how many users are currently on your website where You can check your website’s real-time activity here.
You can use real-time reports to measure the success of recent campaigns, such as sales, contests, and social media promotions. All the important information will be presented in the overview report.
To get more details about your website’s real-time performance, you can use options like traffic sources, content, events, and locations.
A Google Analytics audience report helps understand how users perceive your website whether Audience reports contain sections like Active users, Lifetime value, Cohort Analysis, Audiences, User Explorer, Demographics, Interests, Geo, Behavior, Technology, Mobile, Cross-Device, Custom, Benchmarking, and Users Flow. You can then initiate a comparative analysis of the websites using all these fragments.
In an acquisition overview, you can see where your traffic is coming from by looking at your acquisition data and Analytics adds platform-specific summary cards and when you integrate with an ads platform (e.g., Google Ads).
Google Analytics will divide your web traffic into four categories:
- Organic Search: A search engine like Google or Bing may refer to organic search traffic
- Referral traffic: it comes from sources other than search engines, such as links on other sites or videos on YouTube
- Direct: traffic that is entered directly via your website URL, opens through a bookmark, or that cannot be recognized by Google.
- Social: this is the traffic that arrives from social media platforms like Facebook or Twitter
Users travel from one page or Event to another using the Behavior Flow report. You can use this report to discover what content engages users on your site and Potential content issues can also be identified using the Behavior Flow report.
Using its Overview, you can quickly see what your visitors are doing:
- Pageviews: the total number of pages viewed by your visitors
- Unique pageviews: A user is considered to have visited a page on your website after viewing it at least once
- Average Time on Page: A visitor’s average visit to your site is how long they spend on each page
- Bounce rate: A measure of the number of visitors who view only one page before leaving without interacting with it.
- Percentage Exit: indicates how often visitors leave your website’s page (or set of pages)
The final report offered by Google Analytics is Conversion. You can use it to find out how your website’s conversion rate is performing.
What is the conversion rate?
An activity completed by a visitor is considered a conversion rate. Whether it’s downloading a video, purchasing a product, or signing up for your newsletter, it all counts.
The Overview section of Goals shows the total number of goals completed on your website, such as visitors purchasing a hat Additionally, it shows you where the most goals are completed.
Geo reports provide basic information about the language and location of your website visitors and The language and location of your website visitors are broken down in this suite of reports.
A geo report provides basic information on your website visitors’ language and location. These reports analyze key statistics based on your website visitors’ language and geographical location. A couple of different views are available for these reports:
- Language: An easy way to understand languages is to break them down into ISO codes.
- Location reporting: A visitor’s country, state, and city of origin is reported.