What is the Pictorial mark logo?
A pictorial mark logo is the opposite of a word mark. It is a symbol without words. Pictorial logos are often incorporated into wordmark company names to make them more easily recognizable. By repeatedly exposing the symbol to the brand, it became associated with it. You can now use the symbol alone, without mentioning the company name.
There are several types of pictorial mark . Icons and graphic-based logos are the most common. When you think “logo”, you probably think of the Apple logo, the Twitter bird, the Target bullseye.
Clearly, recognizable logos are the hallmarks and brands of all these companies. The only thing that constitutes a true brand mark is an image. Consequently, new companies or those without strong brand recognition may find it challenging to use this logotype.