What is Podcast marketing?
A podcast marketing strategy involves promoting and selling your product or service through audio recordings. The strategy reaches a new audience, tells a brand’s story, builds authority, and encourages word-of-mouth publicity.
How Podcast play an important role in Digital Marketing?
Podcast are more effective
It is more effective to listen to podcasts because the listeners are influenced by what they hear. In a survey asking if podcasts affect their buying behavior, 71% responded that they visited the sponsor’s website after listening to the podcast.
Entry barriers are low
Podcasts can be made from anywhere. it can be made in studios, at home, or on the streets.A podcast can be developed on any type of subject or theme and also needs little investment. The price of developing podcasts is much lower than that of video as well as image content.
A podcast is engaging
Podcasts are very appealing contrasted to other forms of web content. Whether food preparation, strolling, or driving, viewers can play and also listen while doing so. You can multitask while paying attention to a Podcast considering that it does not require your full attention. It is convenient for people to listen to podcasts, which is why they are becoming more popular.
Reach new audience
Podcasts allow you to share your knowledge with relevant audiences and There are many podcast platforms, including Apple Podcasts, iTunes, Spotify, and Google Play .
Some of the areas digital marketing podcasts cover are:
- SEO (Search Engine Optimization)
- Email marketing
- Affiliate marketing
- Influencer marketing
- PPC (Pay Per Click)
- Content marketing
- Graphic Design
Types of podcasts
Interview podcasts – Interview podcasts involve a host and a guest interacting and An expert interview or an entertaining interview can be conducted. A podcast featuring an interview style is useful for providing detailed information about a specific topic and There is usually some research involved in it and it is great for getting people to consider a range of viewpoints.
Theatrical podcasts – Theatrical podcasts have become quite popular these days due to their immersive experiences. A team of people has been assigned duties in this type of format. Listeners often enjoy a seamless and inviting experience created by the entire cast of performers and sound engineers.
Conversational podcasts – A conversational, co-hosted podcast is very similar to a traditional radio show. It involves two podcast hosts having an entertaining conversation about specific topics and themes.
Hybrid Podcasts – There is usually a set host on hybrid podcasts, but there are often guest hosts or speakers. Usually it begins with the host’s commentary and moves into a panel discussion, interview, or other contributors’ contributions
