SEO Digital Marketing Syllabus

Our syllabus covers all aspects of digital marketing. Every class and topic should be relevant to students and provide them with full satisfaction. In addition, we take tests at the end of every class and topic. Also included in this syllabus are technical skills that are very relevant to SEO and digital marketing 

1. Introduction to SEO
   1. What is SEO?
   2. How Google Works?
   3. What is Organic Marketing?
   4. What is Inorganic Marketing?
   5. About Google Search Engine Guidelines
   6. Google Search Engine Versions
   7. About Social Media Guidelines
   8. What is on-page SEO and off-page SEO?
   9. Different Browsers
   10. Platforms to Write a Coding

2. Understanding HTML
   1. HTML basic Structure
   2. Using tags to start with HTML
   3. Understanding List Tags
   4. Common Tags
   5. HTML Semantic Tags
   6. Link Tag
   7. Image Tag
   8. Attributes like Alt Tag
   9. Form Validations Tags and Attributes

3. Cascading Style Sheet (CSS)
   1. What is CSS?
   2. Use of CSS in websites 
   3. Applying CSS to Websites
   4. Internal CSS
   5. External CSS
   6. Inline CSS
   7. Covering all Essential CSS Styles
   8. CSS Code Structure
   9. Minify CSS

4. Web Development Codes
   1. Use of HTML and CSS in Websites 
   2. Understanding the Use of Java Script
   3. What does J-Query Code use in Website
   4. What is Responsive Designs
   5. Static vs Dynamic Websites
   6. What is a CMS System 
   7. How all Language Integrated in CMS
   8. Overview of All Web Techniques

5. Domain and Hosting Website
   1. How to Book Domain Name
   2. Domain Name Selection
   3. Hosting Plans
   4. Uploading Website
   5. Creating Website Mails
   6. More Cpanel Features
   7. Installing XAMPP
   8. Creating Database
   9. Creating Users and admins
   10. Selecting All Privileges

6. Web File Extensions 
   1. File Formats Extensions
   2. Image File Formats and Differences
   3. Connecting Web Formats
   4. Vector vs Raster
   5. Color Modes
   6. Pixels and Resolutions
   7. SVG and Lottie Files
   8. Measuring Image Size
   9. Inspect Element
   10. Image Optimization
   11. Optimizing Image Plugins
   12. Image Descriptions and ALT Tags
   13. Image Captions
   14. Uploading and Resizing Images
   15. Converting Images in Different Formats
   16. Creating Gif Animations

7. Steps of Web Project with Client
   1. Understanding Client Requirement
   2. Discuss Client Background
   3. Discuss Essential Web Features
   4. Suggest Start-up Feature
   5. Research Specific Features
   6. Checklist to Start Project
   7. Clent Form Preparation
   8. Finalizing Web Project

8. Design Essential Program
   1. Post Designing
   2. Promotional Ad Designs
   3. Crop Images
   4. Background Remove
   5. Design Principles
   6. Adding Watermarks

9. Design a Website with WordPress CMS
   1. Installing WP website
   2. Creating the First WordPress Website
   3. Understanding Themes
   4. Building Different Pages
   5. Add Post for Blogging
   6. Menus
   7. Permalinks
   8. WordPress Settings
   9. WordPress Widgets
   10. Dashboard Overview
   11. Feature Image
   12. Creating Categories
   13. All about Tags
   14. Adding Plugins
   15. Understanding Classic Editor
   16. Text Editor in WordPress
   17. Customizing Codes in WordPress
   18. Widgets in WordPress

10. Web Page Optimization
    1. Yoast Plugin
    2. What is the Focus Keyword ?
    3. Selecting Keywords
    4. Understanding Long-Tail Keywords
    5. View Google Search Engine Result Page
    6. Title Tag and Description Tag
    7. Outbound and Internal Linking
    8. Keyword Stuffing
    9. Inserting Headings and Paragraphs
    10. SEO Analysis
    11. Keyphrase Length and Density
    12. Text Length
    13. Readability

11. Elementor Designing
    1. Inner Sections and Columns
    2. Text Editor and Headings
    3. Video and Images
    4. Creating Buttons
    5. Dividers, Spacer and Icon Features
    6. Google Maps knowhow
    7. Image and Icon Box
    8. Star Rating
    9. Image Carousel
    10. Basic Gallery and Icon List
    11. Counter
    12. Progress Bars
    13. Adding Testimonials Accordions and Tabs
    14. All about ShortCodes
    15. Social Icons with Links
    16. Menu Anchor 
    17. Text Path and Sidebars
    18. Navigator Options
    19. History
    20. Responsive Mode
    21. Settings

12. Elementor Pro Features
    1. Designing Post Features
    2. Portfolio
    3. Gallery
    4. Form
    5. Login
    6. Slides
    7. Nav-Menu
    8. Animated Headlines
    9. HotSpot
    10. Price List
    11. Price Table
    12. Flip Box
    13. Call to Action
    14. Media Carousel
    15. Testimonial Carousel
    16. Reviews
    17. Table of Contents
    18. Countdowns
    19. Share Button and Block Quotes
    20. Stripe Button and Progress Tracker
    21. Facebook Button, Comments, Embed and Pages
    22. Template
    23. Lottie and Progress Tracker
    24. Code Highlights
    25. Video Playlist
    26. Paypal Button

13. Developing and Designing Contact Forms
    1. Add New Contact Forms
    2. Appling with Shortcodes in Different Pages
    3. Form Features Fields
    4. Uploading File field
    5. Checkbox and Radio Buttons
    6. Drop Down Menus
    7. Date and Quiz field
    8. Text, Email, Tel, Number fields
    9. Text area
    10. Submit and Reset Buttons
    11. Setting up Mail
    12. Understanding Mail Tags
    13. Adding Additional Mails
    14. Message for various situations
    15. Additional Setting for Customization by Code

14. E-Commerce Marketing
    1. Woo-Commerce Setup and Activation
    2. Setting up of Store Address
    3. Setting Currency Options
    4. Product Measurements and Reviews
    5. Inventory Settings
    6. Setting up Downloadable Products
    7. Shipping and Payment Settings
    8. Account and Privacy Settings
    9. Email Settings
    10. Integration and Advance Settings
    11. Managing Orders and Customers
    12. Creating and Managing Coupons
    13. Adding Products
    14. Categorizing Products With tags and Features
    15. Maintaining Stock
    16. Product Data in Detail
    17. Tax and Pricing
    18. Product Analytics Data
    19. Product Marketing Overview
    20. Flipkart and Amazon Marketing

15.  Essential SEO Features
    1. Security Certificate SSL https://
    2. Speed Optimization
    3. Cache and cookies
    4. Backup of Website
    5. Redirections Error 404, 301
    6. Google Kit
    7. MailChimp
    8. XML sitemaps
    9. WPcode
    10. Essential Addons
    11. Working with Templates
    12. Maintenance Mode
    13. SVG Support
    14. Tablepress
    15. The Events Calendar
    16. Facebook for WooCommerce
    17. Captcha Codes
    18. JoinChat Whatsapp, Telegram etc.
    19. Font Awesome

16. Essential Web Features
    1. Duplicating Web Pages
    2. Quizzes
    3. File Manager
    4. User Role Editor
    5. Slider Gallery and Carousels
    6. Terms and Conditions
    7. Privacy Policy
    8. Disclaimers

17. Technical SEO (on-page)
    1. Keyword Terminology
    2. Key Ranking Factors
    3. Keyword Research and Selection
    4. Competitor Analysis
    5. Digital Marketing Strategy
    6. Technical SEO basics
    7. Web Architecture according to SEO
    8. URL Structures
    9. Navigation and Internal Structure
    10. Page Titles and Descriptions
    11. Duplicate Content Issues
    12. Schema
    13. Robotics
    14. Open Graph Tags
    15. URL Shortener
    16. DNS Checker
    17. Down for everyone or just me
    18. Wayback Machines
    19. Favicon Generator

18. Off Page SEO
    1. Building Domain Authority
    2. Link Building Techniques
    3. Follow and No-Follow Links
    4. Directory Submissions
    5. Article Submissions
    6. Question and Answers
    7. Engaging Audience
    8. Blog and Forum Commenting
    9. RSS Feed Submissions
    10. Post Planners

19. Email Marketing
    1. What is Email Marketing
    2. Designing E-mailers
    3. Emailer with Codes and tables
    4. Creating Emails
    5. Email Templates
    6. Landing Pages
    7. Upload Emails
    8. Sending Bulk Mails

20. Advance SEO
    1. Competition Analysis
    2. Competitor Backlink Checking
    3. Page Speed Checking
    4. Canonical Tags
    5. Bounce Rate
    6. CTA
    7. W3C Validator
    8. Lead Generation Strategies
    9. Retargeting Management
    10. Mobile Marketing
    11. Online Brand Reputation
    12. Affiliate Marketing

21. Social Media Optimization (SMO)
    1. What is Social Media Marketing ?
    2. Social Media Marketing Strategy
    3. Social Media Best Practice
    4. Target your Audience
    5. Engaging Audience through Social Media 
    6. BuzzSumo
    7. Getting Information
    8. Facebook
    9. Twitter
    10. Linkedin
    11. Google+
    12. Instagram
    13. Snapchat
    14. Pinterest
    15. StumbleUpon
    16. SLideshare
    17. Protect Social Media
    18. Review Strategy
    19. Dealing with Negative Comments

22. Google Keyword Planner
    1. Keyword Discover
    2. Organic Keyword Search
    3. Analyze Keyword Results
    4. Keyword Ideas
    5. Analyzing Average Searches

23. Google Analytics
    1. Setup Google Analytics
    2. Google Analytics Metrics
    3. Reports Overview
    4. Real Time Reportings
    5. Audience Reports
    6. Behavior Reports
    7. Analytics App
    8. Conversion Report
    9. Covering Dashboard Overview
    10. User Integrations
    11. All Reporting Overview
    12. Exporting and Downloadings
    13. Geolocations Overview

24. Complete Google Kit
    1. Google Webmasters
    2. Google Search Console
    3. Google Marketing Tools
    4. Google My Business
    5. Google+
    6. Google Reviews SEO
    7. Google Sheets SEO
    8. Google Docs SEO
    9. Google Forms for SEO
    10. Google Presentations SEO
    11. Google Translate SEO
    12. Google Keep SEO
    13. Google Calendar SEO
    14. G-Mail Optimization and Settings
    15. Google Drive SEO
    16. Google Maps SEO

25. Google Ads
    1. Introduction to Google PPC
    2. Bidding and Quality Score
    3. Creating Campaigns
    4. Ad for Sale Generation
    5. Ad for Lead Generation
    6. Ad for Increasing Website Traffic
    7. App Promotions
    8. Display Advertisements
    9. Local Store Visits
    10. Brand Awareness
    11. Target Audience Advertising
    12. Setting up Account
    13. Tracking your ads
    14. Remarketing 
    15. Setup
    16. Billing
    17. Management

26. Social Media Marketing (SMM)
    1. Social Media Campaigns
    2. Facebook Marketing
    3. Instagram Marketing
    4. Youtube Marketing 
    5. Social Media Schedule
    6. Trending Posts
    7. Apps for Marketing
    8. Hashtags

27. Facebook in-Depth
    1. Creating Groups and Pages
    2. Facebook Business
    3. Optimizing Pages and Groups
    4. Facebook Advertisements
    5. Facebook Insights
    6. Instagram and Facebook
    7. Integration of FB in website
    8. Sharing Strategies
    9. Sharing Tools
    10. Different Post Types Engagements
    11. Planning a Post
    12. Facebook Lead Generations
    13. Commenting and Reviews

28. Content Marketing
    1. Keyword Focus Content
    2. Designing a Content
    3. Using Fonts
    4. Info-Graphics
    5. Content Informative
    6. Useful Content Marketing
    7. Content Tools for SEO
    8. Content Optimization Analysis

29. YouTube in-Depth
    1. Creating YouTube Channel
    2. Optimizing Channel
    3. Creating and Editing Videos
    4. Optimize Videos
    5. Creating Attractive Thumbnails
    6. Youtube Advertisements
    7. Youtube Organic Reach
    8. Subscriber and engagements
    9. How to Increase video views

30. Earn Money Online
    1. Earning with Advertising
    2. Adnow and other ad platforms
    3. Earn through Blogging
    4. Create Niche Blog
    5. Create Niche Course
    6. E-books and E-Magazines

31. SEO Marketing and Designing Tools
    1. SemRush
    2. Ubersuggest
    3. Moz
    4. SeoBility
    5. Keyword Revealer
    6. Ahrefs
    7. Chrome Extensions
    8. Canva
    9. PicsArt
    10. Vecteezy
    11. Freepik
    12. Envato
    13. FlatIcon