Wordmark logo design
A wordmark or logotype is a font-based logo that focuses just on the company name. Visa and Coca-Cola come to mind. Having a concise and distinct name is a great combination for wordmark logos. It’s easy to see this in Google’s logo. As a result of the wordmark logo design catchy name and strong typography, the brand is instantly recognizable.
Also, typography is an important consideration, just as with a lettermark logo. Your business name has the most important, so you should choose a font-or to create a font that reflects your business’s essence.
When it comes to legal or government agencies, they tend to use traditional, “heavier” fonts that feel more secure, while fashion labels typically use clean, elegant fonts.
How to Create a Wordmark Logo Design
Choose the Right Typography
Take a moment to sketch out some of the values and characteristics of your brand, and consider how they relate to typography. What is the mood of your brand? Is it traditional? Bold? Technical? Carefree? Your brand’s energy should come across even if readers are encountering it for the first time.
Personalize the Letter Forms
Consider adding points of interest to create a dramatic effect. The following are common focal points:
- Frames: Make your logo more balanced by enclosing it in a frame.
- Strokes: Letters are made up of lines called strokes. An extension of a stroke above or below a letter is referred to as a tail.
- Decoration: Add small decorative pictorial marks that help to tell a story.
- Color: To make the wordmark stand out, one section should be a different color.
- Shapes: Use the natural shapes of the letters to incorporate elements of your brand.
Experiment With Size and Layout
A mixed letter case is an easy way to enhance a brand design. Adding a playful element to a conservative logo can be achieved by mixing uppercase and lowercase letters.