Digital marketing is a rapidly growing field in India and is projected to continue its upward trend in the coming years. As the world becomes more digitized, the need for skilled digital marketers has increased dramatically. In this article, we will explore the career scope, job opportunities, and salary after digital marketing in India in 2024.
Career Scope in Digital Marketing
Digital marketing has a vast career scope in India. With the rise of e-commerce, mobile usage, and social media, digital marketing is becoming a crucial aspect of any business’s success. As a digital marketer, you can work in various fields such as social media marketing, email marketing, content marketing, search engine optimization (SEO), and paid advertising.
The demand for digital marketing professionals is on the rise, and the job market is expected to grow in the coming years. According to a report by KPMG, the digital advertising industry in India is projected to grow at a CAGR of 33.5% between 2020 and 2025, indicating a significant increase in job opportunities for digital marketing professionals.
Jobs in Digital Marketing
Digital marketing offers a wide range of job opportunities. Some of the popular digital marketing job titles in India are:
- Digital Marketing Manager
- Social Media Manager
- SEO Specialist
- Content Marketing Manager
- PPC Specialist
- Email Marketing Manager
- Web Analytics Manager
- E-commerce Manager
These job titles are just a few examples of the various roles available in the digital marketing field. Digital marketing professionals can work for advertising agencies, e-commerce companies, digital marketing agencies, or any business that has an online presence.
Salary After Digital Marketing
Digital marketing is a highly rewarding career path in India. As the demand for digital marketing professionals increases, so does the salary. The salary of digital marketing professionals varies depending on their experience, job title, and location.
According to Glassdoor, the average salary for a digital marketing manager in India is around ₹820,000 per year, while the average salary for an SEO specialist is around ₹360,000 per year. Social media managers can earn an average of ₹470,000 per year, and PPC specialists can earn around ₹550,000 per year.
Conclusion
Digital marketing is a rapidly growing field with a bright future in India. With the rise of e-commerce and social media, digital marketing has become an essential aspect of any business’s success. The career scope in digital marketing is vast, and job opportunities are increasing at a rapid pace. The salary after digital marketing in India is also rewarding, making it an attractive career option for many. Overall, digital marketing is a field worth exploring for anyone interested in pursuing a career in the digital world.
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