Learn eCommerce Web Design Important Tips and Tricks

Learn eCommerce Web Design Important Tips and Tricks

We’ve all experienced it: finding a link to the item we need, clicking it, and closing the page within seconds, simply because the website’s design put us off. Conversely, we’ve also visited beautifully designed sites but struggled to navigate them. With 20 accumulated eCommerce usability tips from Andy Booth, a seasoned English designer, and engineer in the field for years, these tips will be invaluable for anyone looking to create or enhance an online store. The list isn’t exhaustive, but it covers crucial elements that significantly impact a site’s appearance.

Streamlined Filters

Products often come in various sizes, colors, and packaging options. If your site has a straightforward, clear set of filters based on different parameters, even the most selective customer will appreciate using it. Look at the filtering options offered by prominent consumer electronics online stores for guidance.

Visible Search Bar

Amazon.com strategically places a prominent search bar under its main page. This placement likely comes from years of experience. When a user visits an online store and can’t find what they need, they often search using the search field. Therefore, the search bar shouldn’t be hidden, ensuring it functions correctly.

In-Stock/Out-of-Stock Indicators

Another usability tip on our list is displaying product availability information. While removing an item from the site when it’s out of stock might not be ideal from an SEO perspective, consider your customers first. Create a section displaying product availability information visibly, along with an option for customers to be notified when the item is back in stock.

Product Images

Undoubtedly, the importance of high-quality product images has been emphasized by every eCommerce expert. From a UX perspective, this is paramount, as online shoppers rely on visuals. Product photo quality should be exceptional, and if possible, provide multiple images or 3D views to give customers a comprehensive look at the product.

Shopping Cart Accessibility

The placement of the shopping cart is crucial. Whether it appears every time an item is added or simply notifies about the addition, it should be conveniently located for users. Some online stores keep the shopping cart visible as users scroll down, providing an option to make the purchase easily.


Breadcrumbs serve as a highly useful navigation tool, allowing users to move easily through the site and understand the site’s category structure. Whether they reflect the user’s recent path or the overall site structure, their implementation can greatly aid navigation.

Mega Menu

A mega menu, a large fly-out menu with categorized lists, seen on extensive sites like eBay, simplifies navigation, especially if your site has many categories. Despite its size, it doesn’t occupy much space if collapsed. Consider this option if your site has numerous categories.

Final Pricing

Displaying the final cost on the product or shopping cart page is crucial. Surprise additional charges during the final stages of checkout can deter customers. Consider offering transparent delivery pricing or integrating delivery cost estimations based on the customer’s location.

Pixel Precision

Consider every pixel’s role in your website’s success. Each element’s design should be deliberate, contributing positively to user satisfaction and the site’s effectiveness.

SEO Integration

In an increasingly competitive eCommerce market, SEO is a key to success. Proper HTML coding and heading tag usage can significantly impact search engine rankings.

Stand Out

Unique elements in eCommerce website design are memorable. Strive for distinctiveness to avoid being lost among competitors.

Social Media Presence

Even if your online store’s products may not attract a vast social media following, don’t overlook this for SEO benefits. Strategically place social media icons on your site to gain visibility.

Quick Product Overview

Offering a quick product overview allows users to preview items without leaving the category page, enhancing their shopping experience.

Newsletter Subscriptions

Building an email list is vital for email marketing. Place subscription forms that users frequently visit, such as blogs, news sections, or new items and sale categories.

Clean Pages

Avoid cluttering category and subcategory pages with unnecessary elements. Focus on value-adding elements and maintain consistency across pages.


Testimonials play a vital role in eCommerce. Consider placing them on product pages or in a sidebar/slider for overall store feedback.

Product Variations

Make product variations clear and easily understandable to users, using visual cues like colors and symbols to enhance the browsing experience.

Simplified Checkout

Streamline the checkout process by removing distractions and links that could lead users away from completing their purchases.

Clear “Add to Cart” Button

Ensure the “Add to Cart” button stands out prominently to encourage action from users.

Contact Information

Make it easy for customers to reach out by providing clear contact options, such as an 800 number, email address, contact form, and potentially live chat for instant communication.”

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