What you and I are likely to see in Google differs a lot even if we search for the same thing.
The results we get depend on our:
- Search habits.
- The devices we use.
- And, most importantly, our current location.
This makes perfect sense to users who often search Google for places and services nearby.
At the same time, this leaves marketers blind to what customers really see in Google in all the different locations their business targets.
So, today we’ll dig deeper into localized search results and look into every possible way to search Google from another location – both manually and using tools.
Do All SERP Depend on Location?
The short answer is “yes.”
Even though we often think of local search as something related to “local 3-pack” blocks, the rest of the SERP is also tailored for the searcher’s specific geo-location (especially for queries with an obvious local intent).
In different locations, you may see changes in organic listings (the 10 blue links include different local businesses and directories), knowledge panels, universal search blocks, and paid ads.